• Experts discuss "Competition and Sustainability" at the Eastern Trade Forum 2024

    26/12/2023

    ​Experts discuss "Competition and Sustainability" at the Eastern Trade Forum 2024​

    Experts and specialists in the business sector will participate in the 2024 Business Forum organized by the Ashraqia Chamber of Commerce under the patronage of His Royal Highness Prince Saud bin Nayef bin Abdulaziz, the Prince of the Eastern Province, on Monday, February 19, 2024.

    The specialists will discuss several topics that shed light on factors affecting the business process, including customer behavior variables and their impact on business success. They will also explore the characteristics of successful entrepreneurs, considering competition and sustainability as two key strategies for success and excellence. Additionally, the forum will address operational efficiency for project success, considering innovation and creativity and their roles in the growth and expansion of establishments.

    Badr bin Suleiman Al-Ruzzaiza, the President of the Asharqia Chamber of Commerce, emphasized that the commercial sector is a crucial pillar in the national economy, serving as the main driver for economic development in the country. He highlighted the sector's role in developing and expanding commercial activities through various means that support and facilitate trade movements, project development, and sustainability. The forum will continue to highlight challenges hindering trade growth and focus on successful experiences and appropriate mechanisms to overcome these challenges.

    Al-Ruzzaiza explained that the forum aims to enhance the role of the private sector as a partner in the national economy, develop the foundations of investment in national projects, maximize the principle of sustainability in business, and raise awareness and educate entrepreneurs.

    He pointed out that the economic and commercial sector aspires to more initiatives as it faces renewed challenges that impact its activities and achievements. In this context, the forum plays a crucial role, bringing together officials and specialists to provide suitable strategies for development through innovation, creativity, and methods to reduce costs and enhance financial efficiency.

    Al-Ruzzaiza stated that the economic sector has achieved significant accomplishments in recent years, thanks to the unlimited support from the wise leadership, manifested in initiatives and decisions that mitigated the impact of global crises on the world economy and protected the local economy from the obstacles of those crises.

    He added that the forum, through participating experts, will address national trends to support economic and commercial sectors. The forum aims to strengthen collaboration with relevant entities contributing to addressing challenges and finding modern means to attract entrepreneurs to seize available investment opportunities in various fields.​



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